Do You Know Why Visuals Are Critical To A Presentation?

I‘d be doing you a disservice if I didn’t explain why visuals are critical to a presentation. The goal here isn’t just to have stunning slides. The big objective is captivating your audience and holding their attention.

This all hinges on executing slides that are done correctly. The good news is that you don’t have to be a designer to pull it off!

Brain Science and Slide Design

I recently wrote about debunking the myth of different learning styles. Learning styles is the idea that some people are visual learners, others are auditory learners, and some are kinesthetic learners (touching things and moving around).

Well, the latest research has proved this notion to be false.

Daniel T. Willingham wrote about this in his book titled Why Don’t Students Like School?: A Cognitive Scientist Answers Questions About How the Mind Works.


In fact, the research asserts that we are ALL visual learners. The reason why is that more than 50% percent of the brain is dedicated to processing visuals. There are actually six different parts of the brain that handle visuals. Wow!

So are you ready to move beyond bulletpoint slides?

Get Started: Know Your C.R.A.P.

C.R.A.P. is an acronym for Contrast, Repetition, Alignment, and Proximity—popularized by design expert Robin Williams in her well-known book titled The Non-Designers Design Book.


First, add contrast to your slides through font choices—typically two different looking fonts like you see below…


Secondly, repeat colors, shapes, and fonts to create visual unity throughout your deck. See the repeated elements at work in this example?


Thirdly, always align slide elements with one another, being conscious of where you place them…


Finally, group related information through proximity to reduce clutter and provide structure. This example groups two different blocks of text together to underscore the sentiment of the message in a visual way…


This is a great place to start and a solid foundation as you begin to understand how to create visually engaging slides that pull your audience into your message.


Do these tips seem simple enough for you to begin implementing into your slide decks? Share your answer on Twitter or Facebook.

This is an excerpt from my free ebook, 12 Simple Steps to Stunning Slides: A Guide For Non-Designers Based On Brain Science Research. There’s only one way to snag it—subscribing to my free email updates using the form at the very end of this post.



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