You Seriously Should Not Ever Give a 40-Minute Presentation

If you regulary give presentations (and I’m assuming you do since you’re reading this site), you need to understand the 10 minute rule. It is a principle introduced years ago by Bill McKeachie, a psychologist and professor at the University of Michigan.

Conference and meeting organizers are getting wise to brain science and how it applies to making their events worthwhile experiences. The PCMA even recently had Dr. John Medina speaks at their annual education conference—where he explains the concept of why you should never give a 40-minute presentation.

What More Speaking Gigs?

Watch the 2-minute video below to get a sense of what meeting professionals are starting to look for in their programming (that would include you as subject matter expert or professional speaker).

You’ll also get a couple of great insights from Dr. Medina…

Want Even More?

John Medina shares even more in a great in-depth article with Convene magazine right here.


Have you heard of the 10-minute rule before? If so, how have you implemented it? Share your answer on Twitter or Facebook.